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Writerspace Marketing Services
Writerspace works with authors to create a personalized online promotion plan to work hand in hand with your traditional/off-line promotion efforts. We can work with you to develop an individualized marketing plan that focuses primarily on online venues for the promotion either for the life of a particular book release or for general promotion of an author. Why online promotion? 12.6 million people regularly buy books online. Books are currently the second most popular online purchase, second only to computers. In terms of romance sales in particular, women are for the first time driving the increase in internet consumers. A study released last summer by Commerce.net and Nielsen Media Research found that the number of women who made on-line purchases in 1999 jumped 80%, passing the 10-million mark. Given that there's a broad base of readers out there-the majority of whom are ready, willing and increasingly savvy about spending money online-what do you do to get them? You can't simply transplant the same marketing ideas you've used to contact people off line into the online environment. These are not all the same buyers, and they don't have the same needs. You have to play to the strengths of the medium.
Press Releases for Online Media
Review ServicesWriterspace maintains an annotated list of major online review sites, including contact information, analysis of the site's review philosophy, an explanation of the various ratings systems used, and a breakdown of ratings statistics where available.Utilization of this service can help make sure that the 'right' reviewers have access to YOUR book. Online Chat Promotions
Online BookstoresNot all of the publishers provide timely information to one of the most important sales outlets -- the online bookstore.
Additional Online Venues for PromotionWriterspace maintains a comprehensive list of active online reader communities. We will work with you to determine which communities best suit your online promotion needs. This helps the author spend less time trying to find the right online venues and increases the productive time with the readers.
Design of Specialized Web PromotionsWriterspace has developed a number of unique avenues for online promotion that we offer to our web and marketing clients. These promotions take advantage of the strengths of the web, using multi-media presentations, interactivity, graphics and sounds as well as the cost-effective use of email.
Online Advertising
Comprehensive Marketing PlansEach online marketing plan we develop is unique and tailored to fit the author with a focus on the author's special interests, talents, books, and readership. The emphasis is on using the internet for promotion but also includes bridges to other more traditional marketing venues.Coordination with Publisher Print Publicity EffortsWriterspace coordinates with the traditional media efforts by the publisher by directly communicating the online marketing plans to publicity and other traditional planners on behalf of the author. Rates:Requires a minimum three month commitment for complete execution Individual Services - you may contract with Writerspace for assistance in any of the above areas of focus for a fee of $75.00 per hour |
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